Aśva – The Socio-Communicative Typography Design Project (Font + VR Installation)
ABOUT PROJECT
In the age of globalization, local cultures are often overlooked in favor of foreign culture influences. The socio-communicative typography design project 'Aśva' (from Sanskrit – horse) aims to reconnect with Baltic cultural roots. Inspired by unique Lithuanian and Latvian jewelry, the project creates a Baltic zoomorphic ornament-inspired font. Amidst Ukraine's fight for national identity presrvation, 'Aśva' in this situation underscores the importance of native language and cultural heritage for Lithuanian unity. The project features a display font 'Ashva' and a virtual reality installation (VR) 'Roots’ Tunnels', allowing users to explore the deep cultural layers of the Baltic tribes.
TO FIND OUT MORE
Project includes:
Display font Ashva (with Lithuanian and Latvian languages special characters and Baltic symbols);
VR Experience Installation Roots’ Tunnels > Check out the video below.
(VR Headset recommended but not needed. For the full experience on your mobile device, use the YouTube platform app. If you don't have the app, it is recommended to download it. Once the video starts, hold your device horizontally and move it sideways, up and down to explore the corridors marked with the font 'Ashva' and the Baltic symbols);Type Specimen;
Stickers;
Video about process and scope statement;
Installation Design in gallery.
Created at Vilnius Academy of Art
Graphic Design BA Degree Final Thesis
Supervisor Prof. Aušra Lisauskienė